Tangelo Blog

Looking for iPhone Developers in Argentina and Chile

Good morning blogosphere! Tangelo is looking to expand its iPhone development team and we are looking for brilliant iPhone developers with a proven capacity to deliver high quality apps.

You should be based ideally in Argentina but we are open to working remotely (South America or Central America) with the right candidate.

We currently have the need for one more experienced iPhone developer to join our team on a contract basis. We offer a very competitive salary, flexibility to work from home and the opportunity to join a company with operations in Argentina and the USA.

Please comment here and leave the URL to your gallery of apps and experience.

Also you can email us at info@itangelo.com with your resume, blog, linkedin profile or simply attach your resume and an introduction about your skills and experience.

Twitter Success Tips: What B2B can learn from successful B2C companies on Twitter

A Twitter strategy can boil down to three main high level factors:

1. Flexibility. Be flexible in your communication style and tone
2. Interaction. Don’t be afraid of speaking like a human
3. Twitter goal. Define a goal you can achieve with your Twitter engagement

1. Flexibility. Be flexible in your communication style and tone

A top brand doing business on Twitter needs to define a clear yet flexible social strategy and a set of engagement policies for social media interactions. Flexibility is key in order to be successful on Twitter. Your company runs the risk of fading into the silent background if the social media strategy lacks flexibility and creativity. However, a strong strategy together with the rules of engagement are definitely a must for a successful and meaningful Twitter involvement.

A much needed compliment to a flexible strategy is the social media tone that you set for your online social interactions. Your tone must fit the channel which means that your company’s tone needs to be rather informal, giving and willing to answer questions just as you would on a face-to-face meeting in a cocktail party. People would be turned off by a brand that does a push of information onto Twitter without attempting to build a relationship.

2. Interaction. Don’t be afraid to speak like a human

We know from search marketing that people (your customers) are looking for your services. Moreover, they are willing to engage with your brand online.

Most importantly they are willing to interact. Twitter is all about two-way interaction. If your company has legal or cultural barriers too difficult to break through then it might be a better option not to participate in the channel to avoid a potential backlash by the community. A prime example is Apple. Apple does not engage on Twitter or in any other social channel for that matter. If your company is not going to engage in social media it needs to be backed up by a top tier set of products or services just like Apple’s.

Many times B2C adopts new communication channels faster than B2B. Twitter is a channel where you have low barriers to entry but once your brand is in there you need to build up a reputation based on your interactions. Of course, the weight your brand brings in is important but more important than that is your brand’s behavior within the Twitter channel.

Social media provides that bridge into your client’s needs and wants. Seek them out. If someone is already talking about your brand then engage them and try to fulfill their expectations.

3. Twitter goal. Define a goal you can achieve with your Twitter engagement

Measure your level of success on Twitter with hard metrics from the beginning. An ideal metric would be the number of RT [retweets] that your tweets get. Another one could be the number of @ replies that your trigger and the number of questions answered or requests fulfilled.

CNNBrk: You don’t own you brand anymore

CNN has bought @CNNbrk for in an undisclosed financial arrangement from the previous owner.

From TechCrunch

I just got off the phone with James Cox (whose personal Twitter account is here), who created and has maintained the account. He confirms that CNN has in fact acquired CNNbrk. More details shortly. We’ve reached out to CNN PR for confirmation on their side.

As of this writing, CNNbrk has over 945,152 followers (and rising fast), making it the most popular Twitter account.

This marks the first public sale of a Twitter account and if Jason Calacanis is right on his calculation of the proxy value of having hundreds of thousands of followers, then the account must have sold easily for over $250K

This also marks an new shift on brand ownership. Corporations don’t have a monopoly on their brand any longer. Users have the power to make or break a brand and corporations should be ready to respond and engage with brand friends and foes in a fun and full contact sport called social media.

What’s disturbing about this though is that according to MarketingSherpa, Two-thirds of marketers who work for organizations that have not used any form of social media marketing or PR consider themselves “very knowledgeable” or “somewhat knowledgeable” about this emerging strategy.

We will see many brands plunge into Twitter without fully understanding the medium and potentially making grand mistakes that might be costly to social media adoption. I disagree with Marketing Sherpa’s assertion that marketers’ “overconfidence in unproven ability can doom social media initiatives to failure”, but I also think that the grand mistakes will force them to seek expert advice which can help the professionalization of the practice.

Marketing Sherpa’s remarks go on to say that “You may have spent a lifetime watching hours of television on a daily basis and being exposed to an infinite number of commercials in the process but, based on that, would you consider yourself knowledgeable about producing a TV commercial? Of course you wouldn’t.”

My advice? Seek help from the pros but set measurable goals and tie them to the agency’s performance.

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